The National Basketball League (NBL) has chosen Dabble, Australia’s leading social-first betting platform, as its official wagering partner for the Hungry Jack’s NBL26 Season.
This collaboration joins one of the nation's fastest-growing sports leagues with a brand that has reinvented sports betting. Dabble’s platform is built around community, using social features that let users follow, share, and copy bets, turning a solitary activity into a shared experience.
NBL Group CEO David Stevenson highlighted the deal’s focus on fan connection.
“The NBL is all about creating experiences that bring fans closer to the game. Dabble shares that same vision, building community through interaction and conversation. The agreement builds on the NBL’s ongoing growth as a premier sports and entertainment property. With record attendances, broadcast viewership, and digital engagement, we’re proud that the league continues to attract bold and innovative partners that share our ambition. We’re excited to welcome Dabble to the NBL family and look forward to delivering unique activations that enhance the game-day experience for fans across Australia and New Zealand. My thanks to the entire Dabble team for their support and efforts in growing our community."
Emilie Jirsch, Dabble's Chief Marketing Officer, believes the partnership is a natural one.
"it just makes sense for the fastest growing sports betting app to partner with the fastest growing sport in Australia. Dabble and the NBL have a shared vision to revolutionise experiences for the next generation of sports fans. Together, we're excited to connect basketball fans to the action in ways that feel seamless, social and interactive."
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