Neds continues to lead the way as one of the most respected and innovative Australian sports betting sites in 2025, and we are pleased to be able to offer our Before You Bet followers a comprehensive and unfiltered Neds review for you to provide everything you need to know before you join.
Our Neds review covers the website and mobile app, software platform, betting markets, odds and promotions at Neds, and if you're after a sign-up code to get started, then head over to our Neds Code page where we explain more details.
Neds started out in 2017 when former Ladbrokes boss and renowned Aussie bookmaker Dean Shannon embarked on his next chapter by launching a new sports betting site: Neds!
Neds was purchased by Entain shortly thereafter. Entain also owns Ladbrokes, TAB and other brands in the Australian market - and this is a good thing! It means Neds checks all the boxes we look for in our sports betting site reviews.
Who are Neds?
Neds is a fully licensed and regulated sports betting site in Australia.
Dean Shannon - who we mentioned at the beginning of this Neds bookmaker review - was the inspiration behind the well-known Bookmaker.com.au. After Bookmaker.com.au was acquired by Ladbrokes, Shannon used his experience in starting new betting agencies to spin up Neds.
And when you arrive at Neds, it’s obvious at first sight that this is neither a startup any longer, nor is it a subpar sportsbook in any way. It's quite the opposite. After all, Shannon's know-how and the later acquisition by Ladbrokes brought together two giants in the Australian online betting scene. Developing a top-tier product was the only possible outcome.
Neds parent company, Entain, are one of the world's most trusted and well-known operators in the wagering industry. The Neds betting app has a range of unique features, international markets you won't find anywhere else, and competitive odds that stack up against the best in the industry.
But most importantly, Neds delivers a world-class customer experience that starts the moment you sign up. See for yourself! Join now and jump start your sports betting experience.
Overall, Neds is a great site for Australian punters and we highly recommend you check it out. If you're on the fence, we've highlighted all of the bookmaker's great features in our full Neds review below.
Neds Pros & Cons
Neds is one of our top-rated Australian betting sites and comes highly recommended by our entire team. They have a great website and provide one of the best betting apps in Australia. Neds also is well-known for its huge range of horse racing markets, which cover virtually all major international and domestic events.
Of course, there are strengths and weaknesses with Neds. Here are a few:
| Neds Positives |
Neds Negatives |
| Fantastic 'Punters Toolbox' feature |
Winning punters are quickly restricted |
| Simple and easy to use betting interface |
No live streaming of sporting events |
| Fast withdrawal and easy deposits |
Too similar to Ladbrokes for some punters |
| Excellent range of betting markets |
|
Neds is a popular choice among Australian sports betting enthusiasts, and for good reason. The leading bookmaker offers a wide range of sports and markets, a user-friendly platform, and a variety of promotions and special offers for existing customers. They come highly recommended!
So are Neds and Ladbrokes the Same Company?
Neds and Ladbrokes are both owned by Entain. But while they share the same parent company and use some of the same back-end technology, Neds and Ladbrokes are NOT identical platforms.
Learn more in our full Ladbrokes Review, or see some of the similarities (AND the differences) for yourself when you create an account now.
Is Neds Legal in Australia?
At Before You Bet, we only promote sports betting sites that are 100% legal and licensed to offer their services to Australian customers.
Neds are indeed licensed by the Northern Territory Gaming Commission (NTGC). That means they are responsible for paying taxes to the relevant Australian government and sporting bodies in order to provide betting services to Australian customers.
They also have to ensure that your funds are safe and can be accessed at any time, and protect you with appropriate responsible gambling practices.
So the answer is yes, Neds are certainly legal an you can fully trust them with your business.
Neds Betting Markets
Maybe the most impressive thing about Neds is the extensive range of betting markets they offer. They're able to compete with some of Australia's biggest online sportsbooks in this regard.
At the moment, you can find betting markets for AFL, NRL, NFL, MLB, NBA, Soccer, Golf, Cricket and, of course, Horse Racing. They also offer markets on some of the more unique sports available, like Esports, Darts and Snooker. Some Aussie betting sites avoid these niche sports entirely, so Neds certainly stands out in this regard.
Neds Punters Toolbox & Other Key Features
Neds offers punters some excellent features and tools to help you improve your betting experience. One of these is the famous "Punters Toolbox." You'll need to login to your account to find out more about how the Punters Toolbox can provide more value with your betting.
Neds also provides great customer care and the "Punters Assist" product is an excellent way to help you manage your account. Tools such as Block Out, Check In, and Daily Deposit Limits help to put you in control and look after your account in ways that are best suited to you.
The Neds Card is a great feature that makes accessing your winnings super easy. You'll have instant access to your account funds via PayWave, EFTPOS & ATM withdrawals so you make purchases online, buy everyday items or access instant cash!
These tools are available to all customers and will assist you with your betting. Specifically, they'll help you to get more value with the bets you place. Sign up or log in to your account to check out the available products firsthand.
Neds Website Usability
The expert team at Neds have developed a betting platform that is really smooth and easy to use. It offers all the things you’d want out of an online sports betting bookmaker.
The Neds desktop website features the standard three-panel setup that is seen in most online sportsbooks these days. The sport and racing menu on the left, the markets are in the middle, and the bet slip on the right.
Neds has nice, clear menu options that will quickly point you in the right direction. If you're already a customer with Ladbrokes, then the Neds interface will be very familiar to you.
While the Neds betting experience is solid on their website, the Neds app takes things to another level.
Neds Mobile Betting
The Neds mobile app is where the brand really excels. In fact, we think that the Neds app is one of the best mobile betting apps available in the Australian market.
The Neds app is free to download. Both Android and iOS versions are available. It offers the same, seamless betting experience as the website. It also has the famous "Punters Toolbox" at your disposal.
You can sign up to Neds through your mobile and download the app very easily to get started.
Neds Payment Methods
Neds offers a great range of payment methods for both deposits and withdrawals. These include instant methods such as PayID and PayPal, as well as traditional methods like Bank Transfer or BPAY. The latter options aren't instant, but typically only take 1-3 days to process.
| Minimum Deposit |
$5 |
| Deposit Methods |
Debit Card, PayPal, PayID, Apple Pay, Google Pay |
| Withdrawal Methods |
Bank Transfer, Neds Card |
| Neds Code |
BYB |
To find out more about the registration and deposit process, check out our Neds Code information page.
Neds Customer Support
Customer support is another area where Neds excels.
Their customer support by phone is available 24/7, while they offer a live chat feature that is quickly accessible from any page of the website. Just look for the little message icon in the bottom-right corner. It’s a great feature that has started to pop up in many other sportsbooks. No matter what question or problem you have, punters can quickly get in touch with someone from the Neds customer service team whenever is needed.
| Phone |
Support: (08) 6193 7043
Live Betting: (08) 6193 7248 |
| Email |
Contact form via the Neds 'Contact Us' page |
| Live Chat |
Available 24/7 via the Neds 'Contact Us' page |
| Twitter |
@NedsAus |
Neds FAQs
Are Ladbrokes licensed in Australia?
At Before You Bet, we only promote sports betting sites that are legal and licensed to offer their services to Australian customers.
Neds is indeed licensed by the Northern Territory Gaming Commission.
Can you get a sign up bonus at Neds?
Due to governmental guidelines on gambling advertisements, Australian bookmakers are no longer allowed to offer any incentives to sign up with online betting sites. This includes Neds and applies to public-facing promotions for new customers specifically. A sign up bonus is the most popular and easiest example.
That said, Neds is known to be generous to their existing customers. Sign up today to see what great offers and rewards are available.
If there isn't a sign up bonus, what are the best Neds promotions?
Unfortunately, neither bookmakers nor the BYB team are able to advertise promotions to people who have not already signed up for an account. Rest assured though, there are some great seasonal and daily promotions at Neds that revolve around both sport and racing.
To view all of the Neds promotions currently on offer, sign up for an account now.
Why should I trust your Neds review?
At Before You Bet, we have an independent team of experienced sports betting experts. We’ve been around since 2013 and seen many sites come and go in that time which means we know what works and what doesn’t!
Our Australian sports betting reviews are from our first-hand experience with the sites and are fully unbiased and transparent. If there’s something amiss we’ll have no issue in telling you about it.
If you’ve read this far then you’ve certainly done your research which is very important before joining any Australian bookmaker.
The good news is that our Neds review contains plenty of positives! Neds is a site you can fully trust with your business and comes highly recommended from our team.
Overall, Neds is a reliable, trustworthy and user-friendly online sports betting website that offers a wide range of markets, and an even more excellent variety of promotions. Whether you're a seasoned sports betting enthusiast or a beginner, Neds is a great choice for Australian punters of all shapes and sizes.
See for yourself. Click here to sign up with Neds and Take it to the Neds level!
Heath is one of the original founders and the active Managing Director of The Trifect Group, the company that owns and operates Before You Bet.
Heath has worked in the wagering industry for two decades. Formally in the poker industry, Heath ran Australia's leading poker news portal before transitioning across to lead Before You Bet. Heath also manages other TTG projects that include our US based site Total Sports Picks and our daily fantasy sports website Daily Fantasy Rankings.
On Twitter, you'll find Heath providing unsolicited commentary on the latest cricket, NBL, darts or AFL matches - mixing fortunes with the success of his JackJumpers in the NBL with the misfortune of the lowly North Melbourne in the AFL.
Heath will occasionally contribute content in these fields, but otherwise is left to manage operations which includes business development, affiliate partnerships and our content & editing team. Feel free to connect with Heath via our Contact Us page if you'd like to discuss any new business opportunities with us!
