Bet365 are one of the largest and most trusted online betting brands in the world. Bet365 launched in Australia in 2012 and have grown to be one of the most popular sports betting websites amongst serious Australian punters thanks to their excellent range of markets, competitive odds and comprehensive live in-play stats. Find out more about Bet365 Australia with our full Bet365 review below.
Bet365 Group Ltd (commonly known as as "bet365") is a British online gambling company based in the United Kingdom. It was founded by Denise Coates, who remains the majority shareholder and joint chief executive alongside her brother, John. In addition to the company headquarters in Stoke-on-Trent, Bet365 have further offices in Manchester, Gibraltar, Malta, Bulgaria and Australia. The group employed over 4,000 people as of 2020.
bet365 has annual revenues of over $3.5 billion and over 7,000 employees around the globe. On its world-class proprietary product, bet365 offers the industry’s widest range of sports betting events with over 78 sports covered and over 780,000 events being live video-streamed annually to 90 million registered customers from over 160 countries across the world.
Bet365 Betting Markets
Like most of the big Australian sports betting sites, Bet365 offers a large selection of betting options and different sports. There does seem to be a focus on betting on horse racing, with the default home page featuring the next races to jump.
Bet365 also excel here in that they offer some exceptional racing products including 365 Tote and Odds Drift Protector to give racing punters exceptional value for money.
Bet365 Australia do offer plenty of markets and competitive odds for most Australian sports like AFL betting and NRL betting and also have a great range of world sports. Considering their UK roots, it’s not too surprising that Bet365 also offers a world-class selection of Soccer betting and other more UK-centric sports including darts and snooker.
One issue with Bet365 is the reports that some punter’s action is limited or accounts are banned for winning too much. This practice is somewhat (unfortunately) normal in online sports betting, but Bet365 does have a reputation for restricting winning accounts.
The place where Bet365 excels above all other Australian sports betting sites definitely has to be in their extensive live stat tracking and Live Streaming of sports. No matter what the sport, if you have a bet, you will either have the option to live stream the event or check out Bet365’s built-in Match Live interface which is just as good, if not better, then each specific’s sports own live stat service.
Another great feature of Bet365 is their racing products.
The 365 Tote product compares the final Official Price and the final declared Win dividends over the three national Totes and pays you out whichever is greatest. For example, if NSW TAB pays $10.00 on your selection, SuperTAB pays $9.00, UTAB pays $7.50 and the SOP pays $9.50, you will get paid at $10.00. This is extra money in your back pocket!
Additionally the Odds Drift Protector is a fantastic product. Just place a Fixed Odds bet, and if the price at the jump (final Official Price) is greater than the price that you took, Bet365 will pay you out at the bigger odds. Bang!
New users of Bet365 Australia will immediately notice that the betting interface is one of the best and easiest they have used. The layout is very simple, with punters choosing the event in the column on the right, the betting options appear in the middle and a betting slip on the right hand side.
Bet365 recently updated their website to remove the Flash interface, and instead use a more standard HTML5. This interface is sure to be far more user-friendly, reducing load times and provide a more satisfying experience for punters.
With so many years of experience under their belt, it's no surprise that the Bet365 app is pretty polished and easy to use. It is available on both iOS and Android devices, although Android users might need to change their security settings to access the app in the PlayStore.
Bet365 Deposit/Withdraw Options
Bet365 Customer Support
Under Australian law, we are required to inform you that Live Streaming on bet365 is exempt from Parts 3 and 4 of the Broadcasting Services (Online Content Service Provider Rules) 2018.
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Editor’s note: Take care when signing up to new sports betting agencies. Be sure to read all terms and conditions of any bonus offers, deposit/withdrawal requirements and identification verification on each respective site, as some of the information on this page may be outdated. Before You Bet will do their best to keep this page up to date, but takes no responsibility for any information on this page being incorrect.