The 2025 Melbourne Cup is just around the corner, and Australia’s biggest sportsbooks are gearing up with fresh promos for the big day. Whether you’re a casual punter or a seasoned form analyst, picking the right offer can add a little extra thrill to your Cup Day flutter. We’ve done the legwork for you, rounding up the standout promotions from Ladbrokes, Bet365, PlayUp, and Dabble — so you know exactly where to turn when the gates fly open.
Melbourne Cup Day Promotions 2025: Best Betting Offers to Ride On
Dabble – Social Vibes & Cup Day Perks
For those who like to mix a bit of fun with their form analysis, Dabble brings a more social spin to Cup Day betting. Their 2025 Melbourne Cup promotions lean into community and interaction, with exclusive in-app features and special race-day opportunities designed to keep the mood light and engaging.
Users can follow and share bets with friends, jump into live chats during the races, and enjoy a few race-day surprises that reward participation. It’s a completely different take on the Melbourne Cup experience — part betting, part banter, and all about sharing the moment.
If you’re after a more entertaining way to enjoy the biggest day on the racing calendar, Dabble gives you that connection while still offering a solid betting product behind the scenes.
Keep an eye out for their Daily Dabble which is sure to provide some excellent value for a chosen horse/race on the Melbourne Cup meeting.
Ladbrokes – Early Race Value & Race-Day Extras
Ladbrokes are kicking off Cup Day with a strong early-race focus designed to build momentum ahead of the main event. Their Cup Day promos feature special early-race value and multi-leg racing options, giving punters a more engaging experience right from Race 1.
The Racing Extras section of the platform continues to be a standout. You’ll find a wide spread of markets across the entire Cup Day card, including Same Race Multis and unique finishing combinations. It’s the kind of platform that rewards creativity — perfect if you like to dive deeper than just a straight win bet.
For Cup Day 2025, Ladbrokes are doubling down on their reputation for variety, presenting plenty of flexible markets and promotions throughout the day that keep things interesting without overcomplicating the experience.
Bet365 – Big-Race Depth & Exclusive Features
Bet365 consistently deliver one of the most comprehensive Melbourne Cup line-ups in the country. Their 2025 Cup Day offering focuses on extensive racing coverage, multiple market types, and a few exclusive race-day perks that add that extra touch of value for members.
One of bet365’s biggest drawcards is its market depth — from traditional win and place bets through to multi-race and exotic combinations, they cater for every kind of punter. Cup Day is the ideal time to explore their features such as live streaming, detailed race previews and flexible betting options, giving you more control over how you engage with the biggest race of the year.
Their Melbourne Cup promo delivers extra value for punters using their Same Race Multi feature on the Cup race. That's extra value straight into your pocket!
If you’re after a bookmaker that takes Cup Day seriously, bet365 provides a polished, feature-rich platform that makes race day smooth, reliable and full of options.
PlayUp – Local Edge & Added Value for Aussie Punters
PlayUp continues to carve out a strong position as a proudly Australian-owned betting site that knows what punters are looking for. Their 2025 Melbourne Cup Day line-up focuses on straightforward racing offers and clear-cut value, designed for those who like a clean, no-nonsense betting experience.
PlayUp are known for giving an extra edge across selected races and highlighting competitive prices for major events — and Cup Day is no exception.
For the Melbourne Cup race, they've picked out five of the favourites and bundled them together with their Hot Bet promotion - a unique market with a great value price for punters if you think one of the favourites will win. Login to your PlayUp account to find out more.
Their platform also features handy betting tools, simple navigation, and quick access to key race markets, making it ideal for punters who want to get set early and enjoy the day.
If you prefer to back a locally owned bookmaker that keeps things fair, sharp and easy to use, PlayUp’s Cup Day approach might be the perfect fit.
Also check out their daily fantasy offering for Melbourne Cup racing - huge prize pools are up for grabs in a fun an innovative tournament format against other punters!
How to Make the Most of Your Cup Day Promo
Whichever bookie you roll with, the secret is matching the Cup Day promo to your punting style. Ladbrokes delivers early-race momentum and plenty of variety, Bet365 covers every market imaginable, PlayUp rewards the value-seekers and cautious punters, and Dabble brings the fun and social energy to the track.
