• TradieBET
  • BoomBet
  • betr
  • WeBet
  • Neds
  • JustBet

BetEasy to Close, Merger with Sportsbet to Proceed

April 21st 2020, 1:59pm, By: admin

Sportsbet and BetEasy will to operate under the one brand after it was reported in The Australian on Tuesday that BetEasy operations are set to close.

It’s a surprise announcement after all indicators were that global owners were supportive of operating both brands in Australia following the $19 billion merger between Flutter Entertainment and The Stars Group in early October. Flutter Entertainment are the owners of Sportsbet, Betfair UK, Paddy Power, TVG Network and Timeform while The Stars Group own BetEasy, as well as Sky Gaming and online poker giant PokerStars. The global effects of the Coronavirus pandemic and economic struggles experienced across all industries clearly played a hand in accelerating the decision to proceed with the merger in Australia.

Flutter and The Stars Group

Shareholders of the parent companies are yet to formally vote on the deal but is expected to proceed this week, while the Australian Competition and Consumer Commission (ACCC) gave the merger conditional approval in February.

The impact on the Australian wagering landscape is significant. The Sportsbet brand will consume BetEasy and ensure its position as the largest online sports betting platform in the country. However hundreds of jobs are set to be lost, while existing business partnerships with the likes of Sky Racing and the AFL will need to be examined.

It is believed that BetEasy staff were only informed of the decision on Tuesday, with the merger expected to be finalised in the second half of the year.

Horse Racing Tips

View More

Our team of expert horse racing analysts bring you regular horse racing tips from major horse racing meetings in Australia and internationally. The highlight of the Australian horse racing calendar is the Spring Carnival, featuring the Caulfield Cup, Cox Plate and, of course, the Melbourne Cup, and we'll be there riding every winner home with you with our free racing tips and best bets. Giddy up!

AFL Tips

View More

For the best AFL tips, stay tuned into Before You Bet as we provide previews and AFL betting tips for every match of every round, as well as coverage of the AFLW Women's competition, AFL premiership odds, Brownlow Medal vote predictions and a rolling Brownlow Medal leaderboard. If you love AFL football as much as us, then you'll enjoy following our AFL betting tips!

NRL Tips

View More

NRL tips for every match of the 2024 NRL season. The National Rugby League is the biggest rugby competition in Australia and we have previews and NRL betting tips for every game, plus best bets for special events like the State of Origin.

NBL Tips

View More

The NBL is the largest basketball competition in Australia with a rich history of developing the country's best basketball talent. The NBL has enjoyed a resurgence in recent years and we'll have NBL tips and betting previews for every match of every round for you right here.

WHAT ARE YOU PREPARED TO LOSE TODAY?
Set a deposit limit.