Ladbrokes Sports Betting Review Australia

International gaming giant Ladbrokes has been providing sports betting services to punters for well over 100 years in the UK as one of the world’s largest and most-respected betting brands. They ventured down under with Ladbrokes Australia launching in 2013 and quickly established themselves as one of the best sports betting sites in the country.

Ladbrokes continue to lead the industry with their range of markets, competitive odds, promotions and features that leave their competitors in their dust. There’s a reason why Ladbrokes are our #1 rated sports betting site in Australia.

If you are ready to sign up now then click on the links or banners on this page, head to our Ladbrokes Code information page or find out more in our full Ladbrokes review below.

Ladbrokes Overview

Ladbrokes is a UK-based bookie that, over time, has become one of the biggest sportsbooks in the world.

Ladbrokes Coral is a British betting and gambling company. In 2016, Ladbrokes acquired Gala Coral Group, and changed its name to Ladbrokes Coral, before being acquired by Entain in March 2018.

Ladbrokes Australia was born when the parent company acquired popular local Aussie sports betting sites BetStar and Bookmaker.com.au in 2013. Both brands were later closed and accounts moved across to the Ladbrokes platform in 2023. Their entry into the Australian sports betting market was welcomed due to their focus on horse racing, great sports betting markets and their efficient service and customer support. Entain also acquired Neds in November 2018 - a brand which is still currently in operation - to add to their blossoming gambling empire.

Ladbrokes are licensed to operate in Australia under the Northern Territory Racing Commission.

Ladbrokes Review: Our Recommendation

Let's cut to the chase. Ladbrokes is simply a "must-have" site for anyone who enjoy sports betting in Australia. Ladbrokes is our #1 rated site in Australia and we've given them a superb rating of 4.9/5 so we highly recommend that you have them in your sports betting arsenal.

It doesn't matter if you're a seasoned professional looking for an edge in the markets, or a recreational punter who wants to splash on a same-game multi every once in a while. Ladbrokes have your needs covered in every aspect.

Exceptional range of markets. Innovative features. Competitive odds. Fantastic promotions. Excellent customer service.

What more could you want?

We'll explain more about each of these things below in our Ladbrokes review, or if you're ready to jump in, you can click on the button below to get started straight away.

Ladbrokes Pros & Cons

Ladbrokes is our top-rated Australian sportsbook for a reason (well, lots of reasons!) But still, nothing in life is perfect, and if we're going to share a truly honest Ladbrokes review, then we need to touch on both the pros and cons.

We need to say it again: We highly recommend Ladbrokes and encourage you to sign up to see it for yourself. That said, here are a few of our Ladbrokes Australia pros & cons:

Along with the huge range of horse racing and sports betting markets we listed above, Ladbrokes also has one of the best betting apps available in Australia. But whether you're using the online sportsbook or mobile sports betting app, with Ladbrokes, you'll always have a clean, consistent experience.

Is Ladbrokes Legit?

At Before You Bet, we only promote sports betting sites that are legal and licensed to offer their services to Australian customers.

Ladbrokes is indeed licensed by the Northern Territory Gaming Commission (NTGC).

That means they are responsible for paying taxes to the relevant Australian government and sporting bodies in order to provide betting services to Australian customers.

They also have to ensure that your funds are safe and can be accessed at any time, and protect you with appropriate responsible gambling practices.

So the answer is yes, Ladbrokes are certainly legit and you can trust them with your business.

Ladbrokes Sports and Racing Markets

Ladbrokes has a wide range of betting markets for both domestic and international events. One thing they do especially well is horse racing. They have a wide range of features, excellent coverage of betting markets and very competitive odds for horse racing specifically.

Ladbrokes have a long list of horse racing betting options, both domestically here in Australia as well as internationally. They have a massive range of betting markets on the key Saturday race meets in Australia like Flemington, Rosehill, Caulfield and Randwick.

Ladbrokes ultimately is an international bookie, so you'll sometimes run into instances where alternative Australian sports betting agencies offer more betting options on certain events. That is less likely to happen when wagering on horses. Ladbrokes undeniably excels when it comes to betting on Australian horse racing. Ladbrokes is known for its great promotions and bonus offers for existing customers, but even these often focus on horse racing more than other sports.

Other key sports that you'll find at Ladbrokes include the likes of AFL, NRL, Soccer, Tennis, Golf and Rugby. You'll also find a range of betting markets for American major sports too such as NFL, NBA, NHL or MLB.

In this particular Ladbrokes review, we have nothing but positive things to say about the bookie's betting markets, especially on the horse racing front.

Ladbrokes Features

Ladbrokes excels in its simplicity. Depositing and withdrawing is made very easy and the betting account functions are laid out in an easy-to-understand manner. Punters will be happy to find it easy to withdraw their winnings without being run around in circles or tied up in red tape to do so. Ladbrokes Australia also has a reputation for paying out winning bets quickly, especially in horse racing where they immediately  “Pay on Interim Dividends”. In addition, Ladbrokes Australia also pays out on "First Past the Post" with both the interim winner and the official winner paid out, even if a protest is upheld.

Ladbrokes were the first Aussie sports betting agency to offer a Visa card which is connected to your account. Punters who have the Ladbrokes Card, which is free, ​are able to instantly withdraw their winnings from any ATM where Visa is accepted, or alternatively, can use the card at any store that has Eftpos facilities. Have a win on the punt, then buy a round of beers, pay for your petrol on the way home and pick up the groceries - all paid for with your Ladbrokes Card!

Besides the great banking options, Ladbrokes offers a number of great features for their customers. Once you're logged into your account, you'll see a couple of additional options in the top navigation menu including a Blackbook to keep track of all your favourite horses, and Punters Assist which provides a number of tools to stay in control of your betting account.

Another strong feature of Ladbrokes is their Live Betting markets. While you can no longer live bet on sports via the Internet, Ladbrokes have a great integration of live betting by phone on their website. Simply click on the Live Betting tab, find the live sport that you're interested in and click on a bet that you like the look of. You'll receive a Fast Code that you can quote when you call up their Live Betting phone number to place your bet in as close to real time as possible.

Ladbrokes have also greatly improved their Live Streaming services in recent years. While they don't offer much for streaming sports, you can stream racing live across two channels on their website.

Another great area of improvement at Ladbrokes is their social and community integration. You can bet with your mates or follow trending bets from other punters.

Ladbrokes continue to lead the industry with their tech platform, cutting-edge features and huge volume of betting markets. It's easy to see why we think Ladbrokes is the #1 betting site in the country.

Ladbrokes Desktop Experience

As soon as you load up Ladbrokes.com.au, it is clear there is a focus on betting on Australian horse racing. You'll have a range of "Quick Links" in the left-hand column to give you a fast track to the latest thoroughbred, harness, greyhound or International racing markets on offer. You'll also see key upcoming races so you can quick jump into the markets for big meetings such as the Cox Plate or Melbourne Cup.

Once you're logged in, you'll see the latest racing promotions in the banners across the main section of the site, and below it, the markets for the "Next To Go" races around the country.

The navigation menu across the top of the page is your way to best access to the range of Sports markets on offer. Ladbrokes has an enormous range of Sports markets and include a lot of smaller niche sports for you to enjoy. The nav menu also includes access to Racing, Promotions, Live Betting and help sections.

Overall, Ladbrokes Australia is certainly one of the slicker looking Australian sports betting websites. The strong focus on functionality, information and quality markets, certainly makes a nice change from the plethora of sites with flashy graphics and gimmicks to attract customers.

The Ladbrokes promotions are also extremely easy to find using the Promotions tab at the top of the page. Unfortunately, we are not allowed to display any of the current promotions on this page, but you can view them yourself by creating an account at Ladbrokes today. 

Ladbrokes Mobile App

Many say that we now live in a mobile-first world. Whether you agree with that statement or not, there's no question that Australian punters now expect to be able to bet on the go.

For a long time, the Ladbrokes mobile app was where they trailed behind some of the other big Australian online bookmakers like Sportsbet and the now defunct BetEasy. However, with plenty of development, that has now changed. We have updated this Ladbrokes review to say that their app is now extremely user friendly and delivers an all-around smooth experience.

The Ladbrokes app is free to download and available on both iOS and Android devices.

Ladbrokes Deposit & Withdrawal Options

To find out more about the registration and deposit process, check out our Ladbrokes Code information page.

Ladbrokes Customer Support & Contact Info

Customer support is one of many areas that Ladbrokes is strong in, and is in no small part why this review has such a positive overall rating. Punting and promotions aren't things they can help you with, but questions, issues and general support certainly are.

If you need to get in touch with Ladbrokes customer service, you can do so 24/7 via one of the following methods:

Ladbrokes Australia FAQs

Are Ladbrokes licensed in Australia?

At Before You Bet, we only promote sports betting sites that are legal and licensed to offer their services to Australian customers.

Ladbrokes is indeed licensed by the Northern Territory Gaming Commission.

Can you still get a Ladbrokes sign up bonus?

Unfortunately, due to legislation, Australian online bookmakers are no longer allowed to offer incentives like a sign up bonus in order to attract new customers. However, Ladbrokes are generally very generous to their loyal customers, so sign up now!

What Ladbrokes promotions are running right now?

Bookmakers are no longer able to advertise promotions to people who have not already signed up. This is what we've been referring to when we say that, by law, incentives can not be used to attract new customers. Rest assured though, there are some great seasonal and daily promotions at Ladbrokes that revolve around both sport and racing.

To view all of the Ladbrokes promotions currently on offer, you'll need to first sign up and create a new account. Then click on the Promotions tab and you’ll be able to see the offers available to you.

How do I get bonus bets at Ladbrokes?

Unfortunately we can't advertise anything related to bonus bets or promos for new customers. These are signup bonus incentives and can no longer be advertised by any party, including Before You Bet as well as the sportsbooks themselves. What we CAN say is that after you sign up, there will be multiple ways to minimise your losses as an existing Ladbrokes customer. Ladbrokes promotions for bets that 'only just' lose are fantastic, as are early payout specials.

Why should I trust your Ladbrokes review?

At Before You Bet, we have an independent team of experienced sports betting experts. We’ve been around since 2013 and seen many sites come and go in that time which means we know what works and what doesn’t!

Our Australian sports betting reviews are from our first-hand experience with the sites and are fully unbiased and transparent. If there’s something amiss we’ll have no issue in telling you about it.

If you’ve read this far then you’ve certainly done your research which is very important before joining any Australian bookmaker.

The good news is that our Ladbrokes review contains plenty of positives! Ladbrokes is a site you can fully trust with your business and comes highly recommended from our team.