Arguably the most popular Australian sportsbook is of course, Sportsbet. The brand is well known due to their humorous viral social media campaigns and offer one of the best sports betting products in Australia.
In this Sportsbet review, we will break down some of the key features of the Sportsbet product as well as run you through some of the ins and outs of creating an account and taking advantage of any Sportsbet promotions on offer.
Sportsbet had very humble beginnings back in 1993 and operated as a small outfit for over 10 years. In 2005, Matthew Tripp bought the start-up for a mere $250,000, before expanding the company from just eight employees to over 250. In 2009, Tripp sold the company for a staggering $338 million to Irish gambling conglomerate Paddy Power (now called Flutter Group).
Sportsbet runs as a separate entity to the Flutter Group, which is good for Aussie customers as their product is still highly tailored toward the Australian market. Sportsbet is the second biggest bookmaker in the country behind only TAB and in 2019, they announced a merger with BetEasy which will likely see them become the biggest in the country.
Sportsbet offer a fantastic range of sports betting markets on both sport and racing, arguably the best in Australia. Sportsbet boast a wide range of over 30 different sports in their offerings and, of the major sports, you can often find 100+ markets on each individual game and a variety of future sport betting markets.
The sports betting types are also in abundance. View the table below to get a gauge on the types of bets you can find at Sportsbet across racing, sports and other categories.
Sportsbet have some innovative features that other bookmakers around the country just don’t offer. They are generally the benchmark for introducing new betting products, which other bookmakers slowly adapt, such as the ‘same game multi’. We will run you through a few key features of the Sportsbet brand below.
Any punter who has used the traditional three panel sports betting system on a desktop or laptop will be familiar with the Sportsbet website layout. In the left column is the list of sports and racing available to bet on, the middle column displays the markets and the right column displays your current betslip.
The current promotions at Sportsbet are easily visible as well, simply by clicking the ‘Specials’ tab on the left hand side of the page. You can also access Live Chat, Help Centre, Responsible Gambling info, Contact Us and Feedback pages from the menu on the left hand side of the page.
The Sportsbet desktop website is a slick product overall, which is what you would expect from one of the largest online bookmakers in Australia. Another key feature of the website is the live race ticker at the top of the page, which shows upcoming races and the minutes until jump.
For a lot of users, the simplicity of the Sportsbet mobile app, and its ease of use, is often the determining factor in the selection of bookmaker. Sportsbet offer an extremely smooth product when it comes to their mobile app.
Unlike some other sports betting apps, you are rarely ever logged out of your account with Sportsbet, which can save valuable time, while the app has large and easy to read text and allows you to quickly navigate to your desired sport/race for when you need to get a last minute bet on.
‘My Bets’ and ‘Bet Slip’ is easily accessible from the top right hand side of the screen. While clicking the search icon in the top bar will allow you to search for any market, including searching for horse names.
Runner info and expert comments are quickly accessible by clicking on a horse while the Sportsbet blackbook is efficient and helps you to view when your favourite runners have upcoming races.
Unfortunately, Australian legislation has outlawed ‘sign up incentives’. However, there are still some great daily promotions at Sportsbet that eligible users are able to take advantage of. Just make sure you always read the terms and conditions of any promotion as they are not always available to all states.
Along with those type of promotions, Sportsbet are also one of the best in the business at offering early payouts. One of the more popular promotions to ever grace Australian sports betting was the AFL 24 point promotion, where you would be paid out a H2H bet if your team went up by 24 points at any stage of the game.
Sportsbet are continuously coming up with great promotions to take advantage of, so make sure you check out their ‘Specials’ page after you sign up for an account!
Remember to always refer to the terms and conditions of any promo you are hoping to claim at Sportsbet.
Sportsbet customer support is readily available via phone, email or live chat. We reccomend the live chat avenue if you have a simple query. The support typically responds within one minute and is extremely helpful. View the table below for a full list of ways you can contact Sportsbet cutomer support.
Unfortunately, no. Due to Australian legislation that prohibits bookmakers from offering 'sign up incentives', customers are no longer able to take advantage of Sportsbet sign up bonus bet offers in Australia.
No. Gone are the days when you could enter a Sportsbet promo code you might have seen advertised when depositing to recieve incentives. Sportsbet do, however, have some great daily promotions for eligible customers.
Signing up for an account at Sportsbet couldn't be any easier. Simply click the links or banners in this review and you will be redirected to the Sportsbet sign up page. From there, just enter in your basic details to create an account, then you'll be free to deposit as much as you like and start betting today!
While bookmakers are no longer allowed to offer sign up incentives around Australia, Sportsbet still has a great range of daily promotions on offer for eligible punters. As always, make sure to read the terms and conditions of any promotions thoroughly as they are not available in all states.
Sign up bonuses are a thing of the past, but there are still multiple ways to minimise your losses at Sportsbet. Promotions for bets that 'only just' lose are fantastic as well as early payout specials.
Editor’s note: Take care when signing up to new sports betting agencies. Be sure to read all terms and conditions of any bonus offers, deposit/withdrawal requirements and identification verification on each respective site, as some of the information on this page may be outdated. Before You Bet will do their best to keep this page up to date, but takes no responsibility for any information on this page being incorrect.
Always remember to Gamble Responsibly.
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