The deal will see TopBetta - Australia's only fantasy betting tournament provider - advertise across Fairfax's Australian Community Media network 140 websites which reportedly features a readership of 3.4 million.
The advertising coup was no doubt spearheaded through TopBetta's chairmen Nick Chan who is a former Seven West Media executive.
TopBetta appears to be aiming to secure a large market share in the fantasy wagering platform that is starting to grow in Australia. In the USA the likes of FanDual and DraftKings have grown into multi-billion dollar companies and while not exactly a daily fantasy provider, TopBetta are hoping to emulate that success in this country with their betting tournament format.
There are currently just under 3,000 active users participating in TopBetta fantasy betting tournaments and with the help of the Fairfax deal, they hope to surpass 10,000 users in the near future.
TopBetta has already held massive one-off horse racing tournaments with prize pools of $100,000 and it's not impossible to see prize pools regularly reach those heights in the future.
While TopBetta does also offer standard wagering like most Australian sports betting websites, their point-of-difference is in offering their unique daily fantasy betting tournaments which are attractive to the fast-paced modern day punter.
The way TopBetta works is simple - punters pay a set buy-in between $1 and $500 which is combined to make up the prize pool. All participants are then given 'BettaBucks' which act as a fantasy bankroll. The punter who accumulates the most BettaBucks during any given event or day of punting (depending what the tournament is based around) wins the lion's share of the prize pool!
You can click here to give TopBetta a try today!
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