Understanding the Betfair Exchange

In the current Australian bookmaking climate, it’s becoming increasingly difficult for punters to find an edge. The days of big time bonus bets are long gone, and promotions are often limited. Sportsbook operators are being forced to pay more in taxes and licensing for sports and racing, which has in turn squeezed odds and produced betting markets that are often unattractive for punters.

Under these conditions, it makes sense that punters should be looking no further than Betfair to maximise the returns on their betting investments.

So what makes Betfair so special?

Betfair is different to other sportsbooks that set unfavourable betting markets, and Betfair is not like betting on the Tote where operators take a percentage of revenue regardless of the result.

Betfair is a peer-to-peer betting exchange where punters frame the market themselves. You can set the odds you to want to bet, whether it’s to back a winning result or to lay against a result occuring.

Having the ability to back and lay both sides of the market is what makes Betfair truly unique. It means that punters have the ability to trade a betting market, similar to how a trader on stock exchange would operate. Instead of buying and selling shares, you are backing and laying sports or racing results. This means that if you’re shrewd enough to understand the trends of the markets, you can potentially generate a profit, regardless of the result.

While sports trading is a more advanced concept, Betfair is not just a platform for professional punters. It’s a vital tool for even the more recreational of punters.

Quite simply, the Betfair markets will quite often provide betting odds that are superior to other sportsbooks, even after accounting for their commission fee. This is because you are getting odds that are closer to true odds of an event occuring as the price is being set by other punters rather than by the sportsbooks. This means more money in your back pocket when your bet is successful.

Over the coming weeks, we’ll be providing more educational content to help both new and experienced punters to get the most of their experience on Betfair.

For now, you can read more in our Betfair Review or head to the Betfair Hub for more educational content and multimedia to help you become a winning punter on Betfair.



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