BlueBet is one of the most exciting betting agencies to launch within Australia in the last few years. Founder of Sportingbet.com.au Michael Sullivan has introduced BlueBet to Australia with a host of industry professionals behind him and over 30 years’ experience in the gambling industry. Find out more in our full BlueBet review.
BlueBet was founded in 2015 by well known Australian bookmaker Michael Sullivan. With over 30 years of experience in the industry, it's no surprise that a Sullivan backed online bookmaker was an instant success in the Australian scene. Sullivan was the CEO of the popular 'Sportingbet' brand back in the early 2000s, which coincidentally has a very similar looking brand to BlueBet today.
From BlueBet boss Michael Sullivan - "I really believe these big English bookmakers don’t understand what the Australian punter is after and we will be offering a far more personalised service. Back when we started Sportingbet in Australia in 2002, we really gave punters an experience they hadn’t been exposed to before and we will be servicing all punters in the new business whether they bet in $1 or $100,000"
Contrary to most Australian punting sites, BlueBet doesn’t have a major focus on horse racing. Sure, they offer an extensive range of racing markets, however, their home page is filled with plenty of great sporting markets right alongside their racing information.
BlueBet offer a solid range of markets on all of the major sports both domestically and internationally including AFL, NRL, Soccer, Golf, Cricket, NFL, NBA and many more! The racing section of BlueBet is also pretty extensive, and has all of the markets and features that you would come to expect of a standard Australian online bookmaker.
A great feature of BlueBet is an extremely detailed ‘Activity Bar’ on the right-hand side which displays all of their current promotions with links to more details. It also displays tips for upcoming events as well as your bet slip/pending bets.
BlueBet have a solid range of both daily and seasonal promotions, that are constantly being updated. You can generally find a pretty standard promotion for the major metropolitan race meets of the day, while major sports like AFL, NRL and Cricket regularly have promotions. To view the current promos, click the 'promotions' tab at the top left corner of the homepage.
Punters familiar with the old SportingBet colours and layout will notice straight away that the BlueBet model is quite similar. Like the SportingBet of old, the layout is extremely easy to navigate and to use, making signing up, depositing and placing bets a simple task.
The three panel system that has become standard in online betting features the range of events on the left, the markets on the middle and the betslip/activity bar on the right hand side.
Considering they are a relatively new company, the BlueBet app is actually very smooth and easy to use. When comparing it to apps of other bookmakers in their class like Bbet, TopSport and PalmerBet, BlueBet's app easily reigns supreme in both style and ease of use.
The app is free to download and available on both Android and iOS devices. It is definitely worth downloading the app, as there are regularly betting promotions exclusively available to app users.
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