BlueBet Rating 4.8/5.0

If you'e looking for a new online sportsbook that's Australian owned, then you won't get any more true blue than BlueBet. With decades of experience in the industry, the team at BlueBet understand their customers and deliver a fantastic product and promotions for their customers. Recommended!

BlueBet iPhone App IPHONE APP
BlueBet Android App ANDROID APP



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BlueBet Review

BlueBet are one of the leading bookmakers in Australia and are only continuing to grow in popularity. Founder of Michael Sullivan has introduced BlueBet to Australia with a host of industry professionals behind him and over 30 years’ experience in the gambling industry.

In April 2024, it was announced that BlueBet would be merging with Betr, with it likely that Betr customers would be moved over to the BlueBet platform. This merger of customer databases and assets should position the new BlueBet entity, led by Matt Tripp, as a major player in the Australian sports betting landscape.

Find out more below in our full BlueBet review.


About BlueBet

BlueBet was founded in 2015 by well known Australian bookmaker Michael Sullivan. With over 30 years of experience in the industry, it's no surprise that a Sullivan backed online bookmaker was an instant success in the Australian scene. Sullivan was the CEO of the popular 'Sportingbet' brand back in the early 2000s, and has transferred all of his acquired knowledge to make an even better betting platform in Bluebet.

From BlueBet boss Michael Sullivan - "I really believe these big English bookmakers don’t understand what the Australian punter is after and we will be offering a far more personalised service. Back when we started Sportingbet in Australia in 2002, we really gave punters an experience they hadn’t been exposed to before and we will be servicing all punters in the new business whether they bet in $1 or $100,000"

BLUEBET Positives BLUEBET Negatives
New website is crisp and clean to use Range of markets improving, but still limited in some areas
Excellent mobile app Known to restrict winning punters
Fantastic promotions for loyal customers  
Backed by Australian wagering expert Michael Sullivan  


BlueBet Betting Markets

Contrary to most Australian punting sites, BlueBet doesn’t have a major focus on horse racing. Sure, they offer an extensive range of racing markets, however, their home page is filled with plenty of great sports betting markets right alongside their racing information.

BlueBet offer a solid range of markets on all of the major sports both domestically and internationally including AFL, NRL, Soccer, Golf, Cricket, NFL, NBA and many more! The racing section of BlueBet is also pretty extensive, and has all of the markets and features that you would come to expect of a standard Australian online bookmaker. 


BlueBet Features

BlueBet have a solid range of both daily and seasonal promotions, that are constantly being updated. You can generally find a pretty standard promotion for the major metropolitan race meets of the day, while major sports like AFL, NRL and Cricket regularly have promotions. To view the current promos, click the 'Promotions' link in the left hand menu of the homepage. 

Same Game Multis

BlueBet offer Same Game Multis for a host of different sports, including both AFL and NRL. Just look for the SG icon next to a sport or market. This is a great way to bundle together a number of different bets from the same match to get even more value on your bet.

Stat Wars

A neat feature at BlueBet is their Stat Wars for AFL where you can match players up against a range of opponents and then pick a market that you want to compete in. You could pick from the usual markets of Kicks, Marks or Tackles, but they also offer some more obscure markets such as Score Involvements, One Perecenters and Frees For/Against. If you can find a market where a player will have an edge in a niche category, then this is a good way to take advantage of that.


BlueBet’s all new ‘Betometer’ is now live which allows punters to track their AFL, NRL, and NBA bets in real time. This is a fantastic feature for those who place Same Game Multis, as the Betometer will show you how each of your legs are tracking without the need to load up any third party apps!


Bluebet Website

BlueBet's website design presents as a far cleaner and more modern user interface compared to others in its class. The BlueBet website layout is easy to navigate and to use, making signing up, depositing and placing bets a simple task.

The three panel system that has become standard in online betting features the range of events on the left, the markets on the middle and the betslip/activity bar on the right hand side. Access to racing, promotions and upcoming sports is straight forward through the navigation on the left-hand side.

BlueBet website


BlueBet Mobile App

The BlueBet app is as smooth and easy to use as you could ask for, and when comparing it to apps of other bookmakers in their class like TopSport, TAB and PalmerBet, BlueBet's app easily reigns supreme in both style and ease of use. 

The app is free to download and available on both Android and iOS devices. It is definitely worth downloading the app, as there are regularly betting promotions exclusively available to app users. 

BlueBet Mobile App


BlueBet Deposit/Withdrawal Information

Minimum Deposit $1
Minimum Withdrawal $5
Deposit Methods Debit Card, PayID, Bank Transfer, Google Pay, Apple Pay, BPay
Withdrawal Methods Bank Transfer


BlueBet Customer Support

Phone 1800 797 066
Live Chat Click on the "Chat with an Expert" tab at the bottom of the page


BlueBet FAQ

Can you still get a sign-up bonus at BlueBet?

BlueBet, in adherence to Australian regulations, is unable to provide sign-up incentives, thus sign-up bonuses are not available with them. However, the platform does offer an array of sport and racing promotions to express gratitude to its loyal customer base.

How do I sign up to BlueBet?

Signing up at BlueBet is quick and easy! Simply sign up to BlueBet through the links or banners on this page, and you'll be directed straight to their sign-up page. From there, you'll just need to enter a few details such as name, date of birth and address, and you’ll be ready to join in on the action.

What are the best promotions at BlueBet?

BlueBet offer a wide range of promotions for both sports and racing enthusiasts to enjoy. They’re consistently rolling out specials for key sporting codes such as the AFL and NRL, while racing fans will find plenty of bonuses on a daily basis. To view these promotions you must have a verified account with BlueBet.

How to get bonus bets at BlueBet?

Sign-up bonuses are a thing of the past at BlueBet. Nonetheless, there are plentiful methods at your disposal to maintain control and mitigate potential losses. Moreover, BlueBet remains steadfast in providing enticing promotions for their loyal customer base to take advantage of.



  • Australian owned operator
  • Well respected and trusted
  • Quality mobile app
  • Good promotions for loyal customers


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