It has been reported in The Herald Sun and The Australian that the much-rumoured launch of Matthew Tripp’s new Australian sports betting site BetR, is one step closer to becoming a reality with the acquisition of well-known local site TexBet.
For several months whispers had been circulating that the former Sportsbet and BetEasy owner was looking to re-enter the wagering industry with a new venture, joining forces with Tekkorp and News Corp Australia to form a partnership that could challenge the biggest companies in the industry.
When reports came of a rejected deal for at attempted takeover of Pointsbet, it seemed a matter of “when” rather than “if”, and this recent development suggests that the BetR launch is now not far away.
TexBet only recently turned online as the digital arm of on-track NSW bookmakers Tex and Wade O’Shea, and the rapid acquisition is seen as a clear signal that BetR is looking to enter the space sooner rather than later, and most likely with an almighty splash for this year’s Spring racing carnival.
By taking over the assets of TexBet, BetR have bought themselves an established wagering platform that they can quickly turn around and put to market with their own branding. TexBet uses the BetMakers platform so BetR will offer a wide range of sports and racing markets and a quality mobile app.
BetR are expected to be a major player in the industry and are already making waves before their launch. It was reported that Sportsbet recently moved towards extending their partnership with the AFL as their official wagering partner until the end of the decade, fearing BetR would make in roads into the agreement given the NewsCorp backing and Tripp's previous dealings with the AFL when BetEasy were the official partner.
It is worth noting that BetR should not be confused with the microbetting app launched by Jake Paul of the same name.
Stay tuned to Before You Bet for further news on the BetR launch, along with our independent BetR and information about BetR promo codes, promotions and offers.
