One of the most respected Australian sports betting sites, Sportsbetting.com.au, is about to be rebranded and will soon be relaunched as BoomBet. After coming under pressure due to a trademark infringement suit filed by Sportsbet in 2020, the Sportsbetting.com.au brand has made the decision to rebrand. The positive for Australian punters, is that the no frills bookmaker looks like it will add a bunch of new features and promos for us to sink our teeth into in the rebrand with BoomBet.
We break down some of the key features of BoomBet as well as run you through how to create an account and begin to start betting with our BoomBet review.
Launched back in 1998, Sportsbetting.com.au is one of the most respected and trusted online betting sites in Australia. The company will undergo a rebrand in 2021 to become BoomBet, but will no doubt retain the positives that made Sportsbetting.com.au one of the best Australian sports betting sites for the better part of two decades. They will still be licenced through the Northern Territory and their top tier customer service will likely be unaffected.
At BoomBet, the racing traders like to back themselves and take on runners in most races in order to deliver you the best odds possible. They will regularly have a couple of best-priced runners in every race and, unlike many bookmakers, this also applies to greyhounds and harness racing. BoomBet can sometimes have half the field best-priced in the market in a greyhound race!
BoomBet have a decent range of markets. While it doesn't compete with some of the bigger brands like Sportsbet and Ladbrokes, you likely won't have any trouble finding a sports or racing market both domestically and internationally.
One thing that is unclear about the BoomBet rebrand is whether or not the new brand will offer more features and promotions than the old Sportsbetting.com.au platform. Sportsbetting was well known for offering a 'no frills' product, that focused on offering great odds and the best customer service. The way the new venture is branded indicates that they will add a range of promotions to their offerings.
It was no secret that one of the downsides to Sportsbetting.com.au was they offered a pretty bland product in terms of the layour and design of their website. This has certainly changed with BoomBet. A splash of colour and some more thought out graphics have made the product much more appealing, and while the website is still in it's infancy, it's already a big upgrade.
One of the key features of the website is the fantastic upcoming races ticker at the top of the page, which can easily be sorted into thoroughbreads, greyhounds or harness categories.
One of the main attractions of Sportsbetting.com.au was their excellent customer service. We see no reason why that should chance with the rebranding to BoomBet.
