BetEasy Launches in Australia

August 13th 2018, 2:34pm, By: admin

After international gambling company ‘The Stars Group’ announced earlier in the year that they had successfully acquired both the Australian branch of William Hill and CrownBet, it was only a matter of time until the two merged under a new name. On Monday, the 13th of August, the two companies officially re-branded under the old BetEasy name to instantly create one of the biggest online betting sites in Australia.

BetEasy is essentially the CrownBet site revamped and renamed, but the potential for new promos and a new player in the game excites us! You can see a full review of the brand new BetEasy site here!

BetEasy was originally launched in 2005 and became one of the bigger names in Australian betting when Sportsbet founder and former CEO Matthew Tripp, with the backing of James Packer and Crown Resorts, purchased the company and turned it into CrownBet.

CrownBet thrived with the backing of Crown Resorts already established gambling background and strong marketing team, becoming one of the biggest online betting agencies in Australia. However, early in 2018, Packer and Crown Resorts looked its 62% majority share in the company, and the search began for suitable buyers.

CrownBet CEO Matthew Tripp conducted a thorough search for new partners, that would ensure the company would continue to run independently under a management team led by Tripp himself.

"We scoured the globe for the best partner for the business and The Stars Group quickly became our number-one target," Mr Tripp said.

The Stars Group, who controls the massively popular PokerStars online poker company as well as a host of other gambling agencies, agreed to purchase CrownBet for $150 million. The Canadian based conglomerate has over 115 million customers world wide and is worth over $5 billion.

Along with the CrownBet deal, The Stars Group also announced they had completed a deal to acquire the Australian branch f massively popular online gambling site William Hill. With that, all of the pieces were in place for the massive merger.

As of Monday, the 13th of August 2018, both William Hill and CrownBet ceased to exist in the Australian online gambling landscape, with the two being replaced and redirected to BetEasy.com.au. All members of William Hill and CrownBet were automatically merged into a BetEasy account and their account balances, pending bets and rewards points were switched over.

You can see a full review of the brand new BetEasy site here!

 

 

beteasy transfers

TIPS

2018 AFL: Prelim. Final Richmond vs Collingwood Preview & Betting Tips

Richmond and Collingwood will face off in one of the biggest AFL football matches in recent history this Friday night. See our preview and tips for the monster preliminary final here! read more

2018 PGA: Tour Championship Betting Tips

The 2018 Fed Ex Cup comes to a close this weekend with the PGA Tour Championship. We take a look at the tournament at the contenders in our preview and betting tips here read more

2018-19 Champions League: Day 1 Preview & Betting Tips

The 2018-19 Champions League gets underway this week with the first round of group stage matches! We preview some of the key games of the week and give our betting tips here read more

Randwick Racing Tips for Saturday, September 15th

Winx is the star attraction of the day at Randwick on Saturday, September 15th, where we have nine races to find winners for! Check out our comprehensive preview and tips here! read more

ARTICLES

Best Australian Sports Betting Sites

The best Australian sports betting sites insures safe and successful online betting for punters as well as offering the best betting options in Australia. read more


How Does Spread Betting Work?

Spread betting has finally made it's way to Australia through new betting agency Pointsbet, we give you a quick guide to spread betting here. read more


How to Bet on eSports in Australia

With the phenomenon of eSports finally starting to take off in Australia, we thought we'd give you a quick 'how to' guide on betting on eSports in Australia! read more


Tips for Taking Advantage of NBA Player Performance Betting

Most Australian bookmakers now offer player prop markets in the NBA, you can take advantage of a few factors that we take a closer look at in our Tips for NBA Player Performance Betting read more


BLOGS

Punters pile into Winx for 2018 Colgate Optic White Stakes

Punters are already lining up to take the short odds about the world's highest-rated racehorse Winx in Saturday's Group 1 Colgate Optic White Stakes! read more


Hong Kong 2018/19 Racing Season Preview

The 2018/19 Hong Kong racing season kicks off at Sha Tin this Sunday, September 2nd! After an extraordinary end to last season, we take a look at all the big players to keep an eye on for the upcoming season! read more


2018 Brownlow Medal Predictions & Leaderboard

2018 Brownlow Medal predictions are here as our AFL tipping experts offer round-by-round Brownlow votes, rolling leaderboard and vote trackers for the 2018 AFL season. read more


2018 Brownlow Vote Predictions Round 23

We could be set for an amazing Brownlow Medal count if our 2018 Brownlow vote predictions are on point. Find out who we gave votes to in Round 23 and what affect that has on the final leaderboard right here. read more


Unibet Streak