After announcing their successful takeover of William Hill back in March of this year, The Stars Group and it’s subsidiary CrownBet have now announced that the two giant betting companies will be merging in the coming months to reform online betting agency, BetEasy!
Owners of CrownBet, The Stars Group acquired the rights to the Australian branch of William Hill for $300 million back in March and it was originally thought they would merge the two companies to recreate the once extremely popular ‘SportingBet’ brand in Australia.
Instead, the partnership has today announced that it will recreate the old brand that was BetEasy, which will feature much of the same betting interface and features that today’s version of CrownBet does.
If you’re currently signed up to either William Hill account or CrownBet, your accounts will be transferred over and aa BetEasy customer, you’ll enjoy better offers, more markets, exciting rewards and every Australian thoroughbred, harness and greyhound race streamed live in the one place.
If like many reading this, you have accounts with both William Hill and CrownBet, they will be merged into one and all of your pending bets, current balance and current rewards points in both accounts will be combined in your new BetEasy account automatically!
There are some logistics you need to be aware of, but most of it will be taken care of BetEasy for you. If you currently use the CrownBet app, then it will be automatically updated to the brand new BetEasy app in the coming weeks. However, if you use the William Hill app you will need to download the BetEasy app when it becomes available.
Stay tuned in the coming weeks for our full review of the BetEasy brand and website as well as info on all of their promotions and sign up bonuses!
